One of the best commercials ever!

[skydog]

982K views · 21K reactions | never gets old | Dunel Melicor

never gets old .

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[Deftone]

I remember that.

 

[Peter M]

Loved that ad. That young country player was Taylor Sheridan, co-creator of Yellowstone.

 

[Bobby Mahogany]

- "It's on your guitar."
- "Mr. Gibson?"

 

[LocoTex]

Loved that ad. That young country player was Taylor Sheridan, co-creator of Yellowstone.

I thought it looked like him!

 

[LocoTex]

Looked it up - the commercial is from 1997.

 

[01GT Eibach]

Back in 1997, Coors was looking for a famous name to promote their beer and came up with an idea to incorporate Les Paul. Paul is probably the most famous guitar player that many people are not familiar with even though they've been staring at his guitars in the hands of hundreds of guitar players for years. So that makes the pay off line of "It's on your guitar" that much better.

Paul said later that he had a choice of whether to promote Coors or Coors Light. He went with Coors, not realizing that sales of Coors Light were taking off. Also interesting was his affiliation with Coors which was based in Colorado. Since Paul is from Waukesha, Wisconsin just outside of Milwaukee, a Miller product might have been more logical (this was years before they were the same company).

 

[cybermgk]

For those with no facebook

 

[Midnight Blues]

I remember that one too.

This one wasn't bad either: