- Jun 5, 2010
- Reaction score
Yeah, that should have read million. My bad.
I'm not sure about that number being the entire ad promo including iPhones. The way I read it, and the details are murky, is that Apple paid U2 and Universal a blanket royalty and commitment to a global ad campaign for U2. No mention of what, if any, Apple tie ins will be in the commercial, though I'm sure there will be some.
I think someone in the tech press got confused trying to their story posted quickly, then the error gets repeated by lazy reporters (something that would never happen to an actual journalist).
Personally, I trust the WSJ on money matters:
U2, Apple and the Deal Behind Getting ‘Songs of Innocence’ Free of Charge - Speakeasy - WSJ
WSJ.com said:As part of the deal forged by the band, manager Guy Oseary (hired by U2 last year to replace longtime manager Paul McGuinness) and Universal, Apple also made plans to use the first single from the album, “The Miracle (of Joey Ramone),” as a central element of a global, 30-day television advertising campaign for its new iPhones and Apple Watch. The campaign is believed to be worth around $100 million, according to a person familiar with the talks.
Let's just say that U2 has made out very well, as has their record company.