Rocco Crocco
Senior Member
- Joined
- Feb 7, 2013
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They have been doing this with the "Studio" line for decades. Calling them Costco guitars, well, is bullshit.These days Gibson is trying to survive by calling what has traditionally been their student- and entry-level guitars level "stripped down no nonsense rock and roll." It's Marketing BS 101. These are bargain-bin Christmas special-style Costco guitars for those who can't afford a traditional Gibson.