That is not how younger players think. I know many many 18 and 19 year old guitar players, and younger, and SHE is not indicative of the way they think about guitars, and the brands they like. SHE PURPOSELY made an asshole troll bait video to make people upset and get clicks. C'mon folks, She is just a fucking asshole out for clicks, and she knows it. Also, the modern collection is just fine. I applaud Gibson making guitars with modern features.[sigh] More of the same that got Gibson into trouble.
It isn't difficult
1. Make AFFORDABLE guitars for average musicians.
2. Add some simple new designs that attract younger musicians, that can be gateway guitars to other models.
3. Spend time, effort, marketing to and for the younger generations, both #2 and older models..
Because, right or wrong, this IS how too many younger players think
The Mod squad of Gibson appears to be some of the ones Japanese buyersAlso... something I just found out from my Guy at Sweetwater. The Mod line up of guitars are pretty much 1 off builds, so once they're gone, they're gone. They also have minor defects or flaws, which are sold as is and are not covered under the limited warranty. Maybe they are testing the waters for some of the Mod's to see the interest and just maybe you might see one come back as a new guitar for that year, but no one really knows.
The Mod for the Les Paul Custom Raw Gold, it popped up and was out of stock within the hour. The Raw Gold Les Paul Custom was totally sick, I loved it and it was gone just like that. All the Mod's in this post of the first posting, they are all still there and available days later, that Raw Gold was gone in an hour. They need to make more of those. To get a Custom Gibson Custom made to your specs, they are 7-8k minimum, it would have been nice to have that one for under 5k.
This is the Mod guitar that was gone in an hour.
Gibson | Les Paul Custom - Raw Gold
This is a pretty bold statement about the second largest guitar manufacturer in the world. You'd think that, if that were Gibson's goal, they would limit their output and not try to hard at NAMM (or try so hard by having a leather jacket-clad CEO . . . which really is trying too hard).Gibson want their instruments to be exclusive