just reading on Apple and the new iPhone leasing and got to thinking, with Gibson now a "lifestyle" brand...why not a historic leasing service.
Will work like this - you send in your current 2014 spec R8/9/0 and 195.9 - your monthly payment of $195.9 for 30 months gets you a "true historic" model. But wait - it gets better. As we all know, Gibson continues to discover new and innovative ways to create late 1950s technology every year...so when the latest batch of plastics and hide glue is released in 12 months, you have the opportunity to upgrade...just send back your old, in historically correct "true historic" and Gibson will send you a new one - just for resetting your lease back to a new 30 month term.
Now what to do with all those lease turn in '14s - we just ship them out to 3rd world markets like Canada, UK and Germany where our product is priced higher due to the U.S. Dollar increasing. It's a win-win, buyers get to keep pace with historical accuracy, G sells more product and players get access to gear.
What do you think??
Will work like this - you send in your current 2014 spec R8/9/0 and 195.9 - your monthly payment of $195.9 for 30 months gets you a "true historic" model. But wait - it gets better. As we all know, Gibson continues to discover new and innovative ways to create late 1950s technology every year...so when the latest batch of plastics and hide glue is released in 12 months, you have the opportunity to upgrade...just send back your old, in historically correct "true historic" and Gibson will send you a new one - just for resetting your lease back to a new 30 month term.
Now what to do with all those lease turn in '14s - we just ship them out to 3rd world markets like Canada, UK and Germany where our product is priced higher due to the U.S. Dollar increasing. It's a win-win, buyers get to keep pace with historical accuracy, G sells more product and players get access to gear.
What do you think??