The NAMM Show is the nation’s biggest and most important trade expo for musical instruments and gear. Yet even on the crowded and cacophonous show floor in
"Gibson released a barrage of other news during NAMM. They outlined a new creative collaboration program to cooperate rather than litigate with other builders who wish to make and sell models based on Gibson guitar styles."
OK, but are they gonna drop the Dean trademark lawsuit?
If not, then it's just more dishonest marketing hype.
Perhaps the Dean lawsuit is a way to put some teeth into the inevitable licencing fees, I mean "collaboration program" they intend to extract from their competitors for all the trademarks they failed to protect for decades.