- Jun 16, 2010
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The above comment is probably the most interesting thing i've read all year on the Norlin subject.... like other Internet savvy lads i just assume what I read is 90% correct - as is often spouted as a period correct term on this forum: ie: the whole of 1970's Gibson Les Pauls being refered to as Norlins..This post is huge and probably one of the most fact based and intelligent ones on this thread....one thing that needs to be cleared up is that NORLIN wasn't even a word until 1974!!!!!! Obviously not common knowledge if 70-74 if they are called NORLIN. This is simply just incorrect, and this is how misinformation becomes facts on these forums...
Thus, from '70-'74 should state something like "ECL owned CMI" or "Pre-merger period"
Gibson remained under the control of CMI until 1974 when it became a subsidiary of Norlin Musical Instruments. Norlin Musical Instruments was a member of Norlin Industries which was named for ECL president Norton Stevens and CMI president Arnold Berlin.
So yes, CMI still ran the show, even while "owned" by someone else..if you look at brochures from 70-74..still says Gibson, INC. Then by '75, will say NORLIN...
So it's very important for people to know that it was NOT called NORLIN right off the bat.
I wouldnt' be confident to try and rename the Gibson periods. But it would be informative for people reading this sticky if the actual periods are named accordingly. Having the years outlined would help too as what we refer to as "Norlin" period guitars from say 1970 or 1973 should by the sounds of it be refered to as "ECL owned CMI" or "Pre-merger period" Gibson guitars ?