There are Gibson managers who've been recommending this for the last decade. I've had beers with a few of them. My thought is to begin a Gibson (China) brand that's theoretically limited to the Chinese market. Build them with none-nitro finishes and offer some modern features (Floyds, shaved neck heels, jumbo frets, 16" radius fretboard, etc.). Maintain Nashville as the home of the "lifestyle" guitars at the top end, with fully traditional materials and construction. "Made In the USA" and all that.With a declining market share I've been saying for a long time build Gibsons at the China factory they own and leave a custom shop in Nashville.
At first, yes.I think it'll be the opposite. I think the old headstock style will become less desirable so there may be clearance prices at stores to clear out the old stock to make room for the new.