rifflearner
Senior Member
- Joined
- Dec 25, 2019
- Messages
- 323
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I think there is a lot more to the Epiphone story this year than just new headstocks and lining up the product with Gibson.
I think Epiphone is trying to move away from "beginner guitar" and "entry level guitar" to simply "Gibson's imported brand". Subtle difference, but consider this:
If you look on the Epiphone website, the cheapest Les Paul they now sell is the Les Paul Junior for $379. Gone from the lineup are the Les Paul SL ($119), the LP Special I ($129), Les Paul Express ($149), LP Special II ($199).
I think this move to make Epiphone into more of a "PRS SE" style brand as opposed to a entry-level ultra cheapo brand is going to pay long-term dividends.
I think Epiphone is trying to move away from "beginner guitar" and "entry level guitar" to simply "Gibson's imported brand". Subtle difference, but consider this:
If you look on the Epiphone website, the cheapest Les Paul they now sell is the Les Paul Junior for $379. Gone from the lineup are the Les Paul SL ($119), the LP Special I ($129), Les Paul Express ($149), LP Special II ($199).
I think this move to make Epiphone into more of a "PRS SE" style brand as opposed to a entry-level ultra cheapo brand is going to pay long-term dividends.