Build Your Own Les Paul

bpet2015

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I just mentioned this in a different thread, "I can''t help but think of Carvin / Kiesel guitars business model. They appear to be doing very well. Slow and steady. I had a Carvin in the early 2000s, great guitar. If Gibson went to that sort of format, with some customization and ordering options, no middle man, I think it would be a huge sucess."
 

BACzero

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You just described PRS

:laugh2:

Mlp has informed me that PRS are soulless pieces of shit.
It must be true i read it on mlp
Just for the record... I love... LOVE my PRS, and it's just a lowly SE model. It feels great, plays well, stays in tune better than most, and it's one of the cleanest, clearest sounding guitars I have ever owned. You can hear every note in a chord, even when you're playing dirty, AND... it was only around $900 new. Don't care what anyone says... I would buy another SE in a heartbeat. That thing has proven itself, over and over again. :thumbs:

se.jpg
 

gball

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In answer to the original question:
  • Special
  • Studio
  • Deluxe
  • Standard
  • Custom
That's it. No need to dredge up the past and have R-somethings in my mind. Just a solid, simple, modern lineup of the basics would work for me.
 

Phil W

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Easy.
Build a 1959 (58/60 optional) Les Paul Standard (Sunburst) using the original (quite inexpensive) materials, to the original shape (within allowed variation) and with the original dyes and lacquers and pickup winding then send it out in a recreation of the original case and make sure that it is WELL CONSTRUCTED. Sell it for the same price is in 1959 (adjusted for inflation) and there's your business.
 

Deadletteroffice

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For me the first wrong turn was changing the Standard Les Paul into the tinkering model.

The first thing I would do would be return the Standard Les Paul back into the great guitar it once was. Available with a '59 or '60 neck, and classic bursts can rotate year to year. Black and Gold can rotate in and out. Price it around $2499.

I would still offer a modernized Les Paul model, but it would not be the Standard.

Beyond that I'd go with the Special's like they had in the 90's, with the binding and P90's. The Classic's like they had in the 90's. The Custom but bring the neck down to a playable girth.

Lastly I'd roll out the "Henry's Dead" model made from reclaimed wood from his desk. It would incorporate all of the ridiculous ideas from his era into one guitar. Altered Les Paul Logo, Robotuners, Brass Zero Nut, Hologram, Fake wood fretboard, some terrible paint job, Chambered body, PCB wiring harness, push pull pot on every knob...I'd call a press conference, take a piss on it, pour gasoline on it, flick a match at it and watch it burn.
 
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Thumpalumpacus

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For a Les Paul product line, Junior, Studio, Standard, Custom, and Historic/signature (last by order only).

Then I'd hire @Barnaby to oversee the factory floor.

As for how I'd spec mine out, base it on a 61 SG/LP but with a 50s neck, 2-pup, Custom attire, a 490R in the neck and a T-top in the bridge.
 

NorlinBlackBeauty

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Easy.
Build a 1959 (58/60 optional) Les Paul Standard (Sunburst) using the original (quite inexpensive) materials, to the original shape (within allowed variation) and with the original dyes and lacquers and pickup winding then send it out in a recreation of the original case and make sure that it is WELL CONSTRUCTED. Sell it for the same price is in 1959 (adjusted for inflation) and there's your business.
If I was in the market for new this is what I'd want. I'm sure many others would as well. No limited edition numbered BS. Flood the planet with them. I'd prefer a Plain Jane case that does not scream "STEAL ME!".
 

Justinreagin

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Gibson are victims of their own success. They promoted the idea of THE LES PAUL ABOVE ALL OTHERS!!!

so now it's like no one cares about anything else they do, they just want Les Pauls.

I mean even SG's (which are great guitars) are looked at as 'lesser',..because it's not a Les Paul. Everything Gibson makes other than a Les Paul, is viewed at as 'less than'. And it's 100% Gibsons fault for promoting that idea.

There are just as many famous people playing SG's. Off the top of my head? That Allman Bros guy, Tony Iommi, Angus Young, Pepper Keenan, ...I'm sure there's a bunch more I'm not aware of. They don't get promoted. They should've put an SG in Phil X's hand and got him onboard, he was playing that ESP-SG rip off for years. Same with the guitarist for Soundgarden who always uses a Guild-SG rip off.

For 30 years Gibson has trotted out Slash, Zakk Wylde, Jimmy Page and Les Pauls as their flagship models and endorsers.

Now to a ton of people Gibson means, "Les Pauls" and not "Great Guitars."

The other companies don't seem to have that issue because they didn't just promote one single guitar.
Well I agree wholeheartedly with a lot of this, the name Gibson quit meaning great guitars better than 20 years ago with any consistency.
 

Tone deaf

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...Lastly I'd roll out the "Henry's Dead" model made from reclaimed wood from his desk. It would incorporate all of the ridiculous ideas from his era into one guitar. Altered Les Paul Logo, Robotuners, Brass Zero Nut, Hologram, Fake wood fretboard, some terrible paint job, Chambered body, PCB wiring harness, push pull pot on every knob...
I bet that sucker would sell. Make a limited run of 4 or 5 (depending upon desk size) and auction them off. I bet they'd fetch a pretty penny. If all the members of MLP donated $0.01, each, we'd bid $10K.
 
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jimh

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cool thread...I would take the best of the 1952 through 1960 catalog and build them directly to spec...Gold Top LPs, P-90s, Black Beautys, PAFs, Bursts... and no compromise in finish, fit and parts. This would include hollow bodies and the ES series. I would also use the original catalogs as a marketing tool. Go completely retro. After 2 years reduce the line up to the best sellers and reintroduce weight relieved options, and the artist series. The Custom Shop can concentrate on standard production models for aging without having to build an entirely new guitar to old spec.. There has got to be a way to distribute profits that can benefit both the employees and reduce consumer burden for the "privilege" of owning an actual Gibson. They are just guitars afterall...I would love to see their books to ascertain the actual value of LP Standard before mark up. I remember 1989, standing in Lentines Music in Akron drooling over the wall of Les Pauls...cheapest one was $1,100. I had just started college and that was way out of reach. As I got older the Epiphone brand looked enticing but I hate the headstock. Make the Epiphone brand great by changing the headstock...I get why they do that but it would make them sell even more and the profits can help prop up the actual Gibson brand. Also...it has always baffled me why Gibson would change or add crap like self tuners, PC boards, and muddy pickups. I understand keeping things fresh, BUT, as a case in point, the "Custom Van" paint jobs?? wth? what a waste of lumber, those should be Epiphones.

Jim
 

Thumpalumpacus

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Reintroduce Epiphone open-book headstocks, the old narrow one. Different enough to draw a distinction, similar enough to grab some coattails.
 
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Tone deaf

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I'd make a robot fireturd with mini humbuckers, the new "hockey jersey" color schemes, pancake MDF body, richlite fingerboard, ultra low profile frets, plastic nut, zinc bridge and stp.
 

Rock City

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1. Junior SC '57 spec, sunburst
2. Special SC '58 spec, TV yellow
3. Standard '57 Goldtop
4. Custom '55
5. Standard '54 spec, black top
 

CaptainT

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1. "Modern" Les Paul Custom with real Ebony fretboard, axcess heel and modern output Bareknuckle Pickups in Black, White and silverburst

2. Les Paul Standard, weight relief, Push-Pull and stuff, axcess heel, slightly hotter PAF Pickups

3. Les Paul Traditional, Non weight relief, classic specs with PAFs, classic Neck heel

4. 1959 Reissue

5. At least 1 or 2 Slash signature models XD
 

bgfthntr

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Junior (single P90, slab body, no binding, dots)
Special (dual P90s, slab body, binding, dots)
Studio (dual humbuckers, carved body, no binding, dots)
Standard (dual humbuckers, carved body, binding, traps)
Custom (dual humbuckers, carved body, multiply binding, blocks)

Yep, back to basics!
 

Assault Bacon

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Classic
Traditional
Standard
And a couple of custom models

If they did well, the next year I'd expand in finishes and maybe a couple models. But everything that came out would be perfect and priced to sell, not to store.
 

JesseXGibson

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I think a “build your own standard” would be amazing. It’d be nice to be able to pick your neck shape, heel cutout, weight relief (if you want it), pick your own top, electronics, plastics.. so many possibilities
 

tolm

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For me ... for the USA line:

Junior: Slab body, single P90, no binding, dots

Studio: Carved plain-top, dual humbuckers, no binding, dots

Classic: Carved plain-top, dual P90s (aligns with SG Classic branding), single ply binding on body/neck, traps

Traditional: Carved AA flame-top, dual humbuckers, single ply binding on body/neck, traps

Standard: Carved AAA+ flame-top, dual humbuckers, single ply binding on body/neck, traps, axcess heel, asymmetric carve

That positions the Standard as the cutting edge model but gives you the Trad if you want, well, the more traditional LP or the Classic if you want P90s.

I am aware there’s no Custom in that list but I only had 5 ... TBH, perhaps a Custom would be a better seller than the Junior but I likes my P90s and I don’t likes my bling. :)
 

Frogfur

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Say Henry just got tossed out of Gibson and you were hired to replace him and you were told the budget only allowed for 5 Models of the Les Paul for production in 2019, what Model and finish recommendations would you give to the board to save the ship from sinking like the Titanic.

http://www.gibson.com/Products/Electric-Guitars/Les-Paul/Gibson-USA/Les-Paul-Studio-Deluxe-60s-Exclusive.aspx

This is one I would recommend.
They should have stuck with one LP Custom, one LP Standard and the same for the SG. and made them the old school way, providing they could obtain old growth woods.
 




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