- Jun 5, 2010
- Reaction score
One thing Fender is doing right is the Masterbuilt program. A $2400 premium to have your guitar be designed, built and setup by one man.Harrumph. <taps walking stick on senate floor>
Remember when Custom Shop meant stuff like getting your name in MOP inlaid on the fret board?
Real custom work. But that takes skilled craftsmen. And therein lies the rub. You've got to pay those people what they're worth.
Low wage personnel can't do that. That's why there's CNC machines. Button pushers.
The one-day poly finish is perhaps my biggest issue. There's so much work that goes into a proper finish, including level-sanding, wet sanding, etc. But that takes labor, time and effort. The enemy of profit.
When I build, my customers want a no-compromises, hand-crafted instrument built to their desires. The big outfit custom shops should offer that.
Gibson once offered as standard-issue, off the rack a great instrument.
Funny now how "off the rack" is so removed from that, and approaching that level is now considered "custom" work.