I have my own story about these people.
I've been a professional guitar tech for about forty-five years. I'm a fully trained maker of flamenco guitars, although I've focused on repairs more than making. I've worked in distribution and retail. I'm also, by training an engineer with multiple qualifications in science subjects. i'm only saying this as background detail so you know I'm not just some kid out of school. 68 now, and I've been around a while...
I've fitted a few Bareknuckle pickups and I find the product to be sound. Well made and presented although not so dramatically better than other pickups that they are worth the inflated price. They seem to be popular with a certain type of musician who gets off on having a pickup with a name like "Nail Bomb" or "War Pig". So, great on the marketing.
A few years ago a client brought me a set of Telecaster pickus by Bareknuckle which he'd bought as a package along with a four ay switch. Could I fit them with the four way switch please?
Easy peasy. first order of business, check the polarity to see if they are a noise cancelling pair, as the 4 way switch is intended to put the pickups in series in one position to give not only a fatter, fuller sound but suppress the mains hum as well. I checked and they were not a rw/rp pair.
So I explained to the guy that I could fit the pickups but that he was likely to run into noise issues as he had a non-rw/rp pair of pickups and that he was likely to experience an increase in noise in the series position with these pickups. I explained in detail how noise cancellation works and that with these pickups he woud not experience hum cancellation in either of the in between positions, of which there were two; one parallel and one series, an that the hum in the series position was likely to be worse particularly if he planned to use that series position with a bit of overdrive, as many Tele players do.
"I don't want that" he said "what should I do?"
"well they seem to be a pretty reputable company" I said "There may have been a mistake; why don't you drop them a line or give them a call, see if they can provide you with an rw/rp version of one of the pickups. Problem solved!"
He came back the following week. "I emailed Bareknuckle" he said "and this is their reply"
What follows is the opening line of their email, which I quote verbatim:
"Your guy doesn't know what he's talking about. If you have a reverse wound and reverse polarity pair you'll have a very thin, unusable sound in the middle position...'
I was pretty astonished by this, not just by the rudeness and disrespect, but more by the fact that someone involved in pickup manufacture, didn't understand something as fundamental to the business they are in as the principle of hum cancellation. This, as i'm sure most people on here know, is what happens if you flip the electrical polarity of one pickup while maintaining the same magnetic polarity in each coil.
So I fitted the pickups and the switch and, of course, he had an increase in noise. I don't remember what happened in the end; he may have swapped them out for a set of Seymour Duncans or Toneriders. It was a good few years ago, pre-Covid I think
I'm prepared to be charitable and assume that it was some rogue smoothbrained employee that crafted that email rather than Tim Mills himself, as it doesn't seem to be a good business strategy to p!ss off the people who are in a position to promote your product by insulting their intelligence and competence.
Suffice to say, I no longer recommend Bareknuckle Pickups.