What else did Norlin own? "Another Quality Product from Norlin"

Discussion in 'Norlin Years' started by Charlize, Dec 8, 2017.

  1. Charlize

    Charlize Member

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    What were the other "quality products from Norlin"?

    I was looking for it seems those brands were all something good.

    upload_2017-12-8_9-23-14.png
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    upload_2017-12-8_9-24-7.png

    upload_2017-12-8_9-24-42.png

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  2. grumphh

    grumphh Senior Member

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    Beer. Ecuadorian beer.
     
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  3. Norton

    Norton Senior Member

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    Looks like Norlin started with the concept of “let’s kill off every brand we acquire”.

    Nice to see Henry j is keeping up with that fine tradition.
     
  4. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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    Hey OP, just stumbled over this lookin' to get some dirt on my pal @ehb , LOL!


    Farfisa!

    Read on! They are another CMI / Norlin brother to your Gibbys! Muaaahhhaaaazz!
    There is no escape!
    [​IMG]
    Second only to Vox in popularity during the 1960s, Italian manufacturer Farfisa is probably the only other really well-known purveyor of Combo Organs. While the Voxes (Voxen?) were the most often seen organ with popular bands (Animals, DC-5, Paul Revere, Monkees, etc, etc, etc), There were probably at least as many, if not more, Farfisas cranking out the same music in garages and dance halls.

    What does "Farfisa" mean?: It's sort of an acronym for: "FAbbriche Riunite De FISArmoniche", which translates to "United Factory of Accordions". The "United" probably refers to the uniting of the accordion companies Settimio, Soprani, Scandalli, and Frontallini

    From Jim Birch: Ok, I have a Maestro Plus 50 amp that has the Maestro logo on the front, Gibson logo on the back, and was sold in the Farfisa Price list. (I have it on www.farfisa.org ). Also on one of those price lists or brochures was Cordovox's Leslie speaker. CMI (Chicago Musical Instrument Company) was located on Cicero Avenue ... On some of the Farfisa and Maestro brochures I have come across, the same address is listed for those companies. I've read that all of the 60s Maestro stuff was made by Oberheim and the 70s Maestro stuff was made by Norlin (after the demise of CMI) who was also making some of Moog's stuff.

    So what I gather is that CMI:
    -Imported/Marketed Farfisa.
    -Paid for the design of and marketed/distributed Maestro
    -Marketed/Distributed Gibson.
    -I don't know the Cordovox connection, probably the same as above.


    ... The only thing I think CMI did was push paper and had some decent taste in the companies they partnered with.

    From Parker Reilly: "The only thing I have to add is that the schematics for the Farfisa Wah pedal are included in the booklet of schematics for all the other maestro effects". To which Jim Birch replied: "... I think that Maestro Wah IS the Farfisa Wah with the Maestro sticker on it. It's the same exact housing as the Farf volume pedal and Sferasound that I have."

    According to Doug Moore (employee at Lowrey since 1972, and currently Chief Engineer): "Originally, the parent company [of Lowrey] was Chicago Musical Instrument, which consisted of Lowrey, Gibson, Maestro and Pearl Drums. CMI was purchased by Norlin Industries which then acquired Moog Music and a beer factory in Ecuador. Norlin went bust and Lowrey was purchased again."

    So there do seem to be a lot of relationships between Farfisa, Cordovox, Lowrey, Gibson, Maestro, and even Moog (witness, the Cordovox/Moog CDX-0652). Exactly how that played out in the design and styling of the individual instruments is largely a matter of speculation.
     
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  5. Charlize

    Charlize Member

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    I searched google for the Ecuador beer, and saw a article shows what Norton said-
    upload_2017-12-8_9-50-30.png


    I also found I think some promotion album from Norlin brands

    upload_2017-12-8_9-45-30.png
     
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  6. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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  7. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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  8. Charlize

    Charlize Member

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    DarrelllV a never heard of Cordovox before. just searched and found electric accordian. Terrible sound bad like the bagpipe but some must have enjoyed.

     

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  9. mudface

    mudface Non-Deadbeat/Non-Prominent Double Platinum Supporter Premium Member

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    My dad had this exact model Lowrey Organ($6,000), he would later upgrade to the $28,000 model. Very cool pic @DarrellV.
    It may have been around '80-'82.
     
    Last edited: Dec 8, 2017
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  10. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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    Yup, makes sense... It was made by the group that made the Farfisa, a conglomeration of Italian accordion makers who apparently thought they had some success with a transistor accordion.

    These went on to become the Farfisa organ, and Cordovox also made the Leslie type speakers in my pic.

    Don't think Norlin /CMI were actually into accordions, but I could be wrong.

    But with Lowery under their belt the speaker side was prolly a good choice.
     
  11. mudface

    mudface Non-Deadbeat/Non-Prominent Double Platinum Supporter Premium Member

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    something to note about these organs, they had no digital technology at all. They were built with transistor tech. They had racks and racks of them in these things. They had schematics thick as a Bible. A tech had to be sent out if anything went wrong. The drum sounds were SICK ( not in a good way) that it made my Korg sound like REAL drums. It did produce awesome Pipe and flute tones. Piano and organ type sounds of all kinds, the leslie speaker though was awesome. When digital came in these things took a dump.
     
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  12. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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    That's cool! Man, I love low tech...

    Got a chance to fix one of these a while back. Had a broken pedal... Even older!

    Each bank controls 1 12 note chromatic scale range of keys.

    Those transformer looking things are the tuning coils. Adjusted the pitch with the screw...

    6 tubes, 2 elements. Each generated the tone for 2 keys.
    102502 Jacobs well pastor sam 021.jpg 102502 Jacobs well pastor sam 020.jpg 102502 Jacobs well pastor sam 011.jpg
     
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  13. NorlinBlackBeauty

    NorlinBlackBeauty Senior Member

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    I borrowed an Echoplex for a week or so shortly after getting the LP. Was so cool to play with a Jimmy Page toy. The incremental tape hiss using sound on sound was horrible.
     
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  14. mudface

    mudface Non-Deadbeat/Non-Prominent Double Platinum Supporter Premium Member

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    I have to give you a big thumbs up :thumb: for taken on one of these monsters.

    My dad's Lowrey had a mouse take up living in his and crapped & piss on about 10 grand worth of repairs. He was not happy. I do believe that churches still have many of these in working condition thanks to fine folks like yourself @DarrellV. ;) and i mean that seriously,...i would not touch one of these in fear of causing more damage.:D
     
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  15. ehb

    ehb Chief Discombobulator Gold Supporter Premium Member

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    They bought Legend Amps....and ran em into the ground.....

    I still have my Legend A30 nat oak and cane front combo....

    ZZ Top Eliminator album was Legend Rock n Roll 50 IIRC... They toured with them for a while way back...

    Great amps....
     
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  16. Norton

    Norton Senior Member

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    I've got one of those corodvox rotating speakers…. LOVE it!!!
     
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  17. Becker34

    Becker34 Senior Member

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    Not quite. AMF beat them to the punch by a few decades.
     
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  18. Kris Ford

    Kris Ford Senior Member

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    LOTS of inaccuracy in this...:facepalm:
     
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  19. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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    Yay! Kris is here!:dude:

    Spill the deetz, man! :cheers:

    I've been waiting for you since OP put your sig graphic in his op....:D
     
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  20. DarrellV

    DarrellV About as sharp as a bowlin' ball! -NPM Premium Member

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    :photos:
     

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