Just got my hands on one of these bad boys and noticed they didn't have dedicated digs here for discussion, so hopefully this thread can serve in that capacity (as well as my NAD/NPD announcement). Multitasking at its finest... So, the Atomic Amplifire has arisen as the new kid on the modeling block. And, while I haven't really had a lot of time to tinker, right off the bat I'm really impressed with the quality of tonez it is spitting out... I mean there is some seriously rich 'tone clone' (yes, you heard it here first) going on, that complements my tube amps and Kemper (yes the paint is still wet on that one, too) extremely well. Check out this really quick demonstration of its interpretation of a Friedman HBE... one of my favorites: [ame]http://www.youtube.com/watch?v=v5k0E06mnqY[/ame] First off, allow me to compare the Amplifire to my Kemper to better understand how it functions. The Amplifire is a modeler, while the Kemper is a Profiler. The difference primarily being that modeling involves forward engineering while profiling involves reverse engineering. Forward engineering is kind of like starting with a blank slate and working outwards towards a specific sound, and different modelers (Fractal, Line 6, etc.) each approach this cloning of various amps from their own unique starting points. Reverse engineering, OTOH, starts with the final product in mind and works backwards to realize its completion. For example, a Marshall Bluesbreaker is recorded and that sound is analyzed and duplicated. There is quite a bit of overlap between these two systems once the process gets underway, but there is enough of a distinction to warrant two classifications of clonage and understanding the difference may help in deciding which (if either) is right for you. Both of these methods are perfectly valid and produce some amazing results. Both are highly tweakable and the sky is virtually the limit as to what they can achieve. I added the Amplifire because even though it is MUCH cheaper than the other modelers currently dictating terms in the market place, it seems to deliver a ton of value for the money. Stock, it stars over a hundred world class amps, with a supporting cast of some awesome sounding effects. And even though its new, since the IRs are sharable, there are already some incredible 3rd party IRs (both free and commercial) out there for seamless integration. A lot of the same guys making presets for the current KOTH modelers/profilers are already offering Amplifire versions. Which is way cool! Since a lot of the glamour of the Kemper and Fractal are the user bases sharing presets, the Amplifire is at a distinct disadvantage as they have not gotten their forum up and running yet. Discussions at TGP and other Modelers' Forums are happening at a time when they really should be happening within Atomic's own confines. Atomic is a small operation and is still struggling with distribution, but I really think that is a major drawback and they really need to get it operational. Here are some of the tones that come stock, as provide by the Amp Factory: [ame]http://www.youtube.com/watch?v=b6IXF8yOaQ4[/ame] And here are some more tones available from one of my favorite providers: [ame]http://www.youtube.com/watch?v=S23W9WZWMzs[/ame] The Amplifire is an affordable, yet powerful option for those hoping to catch the modeling train and whether it will take you to your final destination or just the next stop, it is definitly worth checking out. So head to your YouTube outlet of choice... type in 'Amplifire' and dig in to the wealth of interpretations of superior tone already available.