Is it just me or have we got to the stage where almost anybody who has a high enough profile will get a signature guitar regardless of their talent or longevity in the music business, and I'm not just citing Gibson here. Are we at the stage where it really is just all about marketing and money? In addition are we then seeing the devaluation of more "Worthy" signature instruments that hard working guitar players have bought in this ever increasing headlong chase by the manufacturers for another dollar? I made a fairly crass comment earlier today along the lines of "Well, if Justin Hawkins can have a signature why not the Jonas Brothers?" but in reality was that really too far from the truth?