OK, some might find this laughable, but hear me out.... A lot of folks swear by the Les Paul, and that's fine. But at the same time, I sort of put a guantlet down for Gibson to "build a better Les Paul". I gotta be honest...after reading the reviews on the ES-339, I can't help but wonder if they've already done that, and the tone killer has been sitting under my poiny nose the whole stinkin' time. I saw the reviews, and the price intrigued me...but what really got the ball rolling was when I started doing some amateur research into the tonalities in conjunctions with my own experiences with the archtop vs. the solid body.... But it was Bonehead (who just bought an ES-339) that gave me a bit of confirmation towards this line of thought: http://www.mylespaul.com/forums/other-gibsons/37808-my-new-es339-review-long-pictures.html Supposedly, this model offers you all of the presence and bottom end of the ES-335 (and I can testify to this just jacking around on a clone model...the real deal much be frightening!)...but it's in a package the size of a regular Les Paul solid body. Furthermore, they've put some mojo in there with their Memphis circuit which assists in preserving high end when the volume is turned down...and they've done some work towards preventing microphonic feedback which a lot of archtops and hollow bodies are notorious for. [ame=http://www.youtube.com/watch?v=I9hv4_WvdL8&feature=related]YouTube - Gibson ES-339 Guitar Demo[/ame] Also bear in mind that the Standard (and even the Traditional and the Classic) are regular production models. The ES-339 is a CUSTOM SHOP PRODUCT for around 1800 dollars. That's about the best price going for the best amount of craftsmanship Gibson offers in terms of a group that builds electric guitars for 'em. So nah...no knock against the Les Pauls...they're great guitars...but if you're in the market, I don't think you should overlook these great little archtops. 2 cents.