A Standard USA it's more or less 3K (for the current year, you can find previous year for 2.2K average). A Custom Shop Standard 58 starts at average 3.9K. A CS Standard 59 figured starts at average 4.9K. Not sure where this 10K come from. True Historics are gone, and leftovers are average 5K. ...and no one buying a USA Standard is getting an "Entry Level" model. Whoever saying that would be just clueless about guitars, in general.