The Headrush has been released simultaneously with the Helix LT. They are direct competition for each other.... same price. Helix has a strong initial foothold due to the already popular Helix Floor and Helix Rack. Initial reviews of the Headrush seem positive. I guess it's not rocket science anymore, plus 11 Rack has been in the game for years. Love to see how who will be on top in a year in the $1000 modeling pedal category.