To the price increase topic, consider the landscape. While it doesn't apply to each individual, and maybe not the guitar industry, the market is at all time highs, housing markets (not all, but a lot) are booming, and unemployment is the lowest it's been in 10 years. With the debt load Gibson has, when is there ever going to be a better time to take a stab at higher prices? Again, maybe not to each person that reads this, but money and credit are flowing. On the buyer's market topic, I agree with the sentiment about the remarkable deals out there. I have long since run out of my play money due to the deals. I'm seeing Standards (Standards!?!?) at $1500 all over the place. Repaired necks, I just scored one (A 2016 Standard) for $700. Used reissues are flooded in the classifieds right now. If one guy won't deal, go to the next. I'm just looking at the facts I see out there, and I know nothing about running a guitar company. What I do know is that companies have to evolve, and certainly can't sit still and hope things magically improve for their business model. Sometimes that includes price increases. I'll also say these decisions are rarely singular. Reorganization, production changes (remember that 99 page thread about henry discontinuing reissues???), changes in offerings (they're offering so many more options in many varieties they never have, not saying good or bad, just what I see), etc... I CAN understand and empathize with OP Mark's lament. His point of view I get.