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Discussion in 'The Backstage' started by paruwi, Feb 11, 2018.
Studios now are like $1,600-$1,700
They're selling Studios for closer to two grand than one and I agree it is insane.
Junior prices are beyond comprehension. $1400
The amount of potential sales lost to competitors has to be staggering and it's their pricepoint to blame.
Guitarists love their MIK, MIJ, MIM, MIC guitars when done right.
You already have the resources in place Gibson to regain market share.
Gibson charges what the market will bear...economics 101. They make guitars in several price ranges from the $600 range all the way up to $10000 +. Some people, myself included, won't buy a chinese guitar...some people will collect Epiphones. Some people will collect Yugos or Reliant Robins or Hyundais. To each their own. Guitarists are a funny bunch. Gibson sells the hell out of custom shop guitars...
Of course with all of their bond and loan debt essentially coming due in a 12 month stretch there is no realistic scenario where they can pay that without another round of loans.
I think a snapshot of the current guitar market paints a negative picture, especially with Guitar Center on their way out. Gibson will still exist after Henry loses it here shortly, but who knows what it could become.
That's why I jumped on that Goldtop Tribute when I saw it. At that price for a MIA Gibson Goldtop it seemed like a no-brainer. Not when you see what they're charging for Studios and Juniors.
Yeah yeah, *no binding no gloss,...don't care I have that on my other Les Pauls. Meanwhile it's a solid-body Les Paul that has everything a Les Paul needs minus binding and a glossy shine. (which if I really cared, anyone can gloss up a satin finish, it just takes buffing and elbow grease.)
But I think the Tributes are looking like the best bang for the buck. And they're less expensive than a MIA Fender.
I was looking at MIA Telecaster for the last couple months but I stumbled onto the 2018 Gibson Tribute like a week ago and was like,
thought about it all week and decided to go for it.
$1,600. for a Studio is insane. But the Tribute seems like a deal in comparison.
*-the edge of the maple cap makes a nice faux binding around the body however.
Damn, I paid around that for my 2015 Trad Classic ABR-1 Limited Edition. And that's full gloss, 57 Classics, binding and nibs.
I think my Special was priced right at sub-$600 as it's a straight up slab body.
But over 1400 for a Studio or Junior (which like my Special is a $700 guitar) is nuts.
I'm glad 2015 was a bad year as I got some great deals on new out of the box guitars in 2016 and 2017.
Silverburst Studio - $1,800
Vintage Sunburst Studio - $1,650
Smokehouse Burst Studio - $1,650
To be fair they have neck binding now so they're almost a Standard, right? Just needs body binding. And they do come with a Hardcase.
That Smokehouse is a sexy color.
but yeah, high prices for a "Studio"
(I like that the Tributes are solid. Is that what they're Tributing? The days when Gibson made them solid with no weight relief? It has pointers and reflector knobs too. Schmexy! )
I'm going to guess that Gibson doesn't consider a Studio a no-frills guitar anymore.
probably not, look at the specs. Nice pups that are coil-tapped. A hardcase. Trap inlays and neck binding. I mean really that's a nice LP guitar only missing the body binding.
I think the Tributes and the Fadeds are probably the "real" Studios these days.
I think the Fadeds are chambered too now though.
Really the Tribute the more I think about it is kind of a deal.
Moving production overseas increases profits, but never lowers prices to the customers.
Maybe they’ll lower the Standard from $2800 to $2300. Maybe. I doubt it. Most likely, they’ll keep it all the same.
And to me, country of origin matters a great deal. Not for nationalist reasons, although seeing “American” brands made elsewhere makes me sad. It matters because of the difference in workers rights. I don’t support anything made in China when I can avoid it.
Somewhat ironically, my ship will be in China next week and we’ll load up with Chinese stuff bound for the US.
How's that working out for them?
Businessmen have been known to misjudge markets before ... or be unable to adapt to changes in that market.
Same here, I hope they keep the made in USA for Gibson, it's part of the mystique.
CRAZY money for sure! studios were originally meant as the working musicians Gibson. What happened? They have sure priced themselves out of the competition and are now paying for it.
Are you implying that Mr. and Mrs. Lawrence have two sons named Bill? Double "huh"s were plentiful growing up in that household I suspect. LOL
I had a 1994 white Studio that even had the ebony board. Other than binding and block inlays, it was a custom. Them selling that then for well under a grand made me realize that binding and block inlays were not worth an additional grand or more. Their pricing structure never made much sense.
Really sad news. Gibson could make the best guitars out there that we all could afford. Prices for their higher end models are just insane, and tailored for the very wealthy. Personally this goes for Fender as well. I understand more attention to detail costs more, and those people need to be paid. Who knows, I really hope it doesn't go south with a thunderous bang. Good luck Gibson!
I clarified my original comment in post #54.
Those $800-$900 Epis would cost $4000-$5000 if they were US-made Gibsons
would be in the middle, I guess
Then you have this guy,
He's been trying to get $1,700 for this used Studio forever.
And I don't know if that confusing pricing structure is intentionally that way or not. When I first started playing you had pretty straight forward models and pricing. Now you did have a lot more distinct models (335, SG, LP, L5-S, Marauders,etc) back then and I wonder if that's where the confusion comes in now. Gibson instead of selling more models is now selling more variations of the same few models, with some of those variations not meaning much except big price differences.