Ohhhh man. Tough one for me. I'm drawn to Fender certainly by its original design and the mojo that goes with them. BUT, G & L in the end just seems a bit more solid, I love that they are way less dime a dozen and more hand made. The most impressive guitar that I've had in my hands from either company (not many) was probably the EJ Fender Strat, but my overall favorite in looks, feel, and sound was the G&L ASAT Classic in Butterscotch. Just an absolute rocker/blueser!!! Built like a tank.