Joe got where he is one fan at a time. Like him or not, he earned it. There is an interview where he is about 12 years old with Jane Pauley, and he said then he knew what he wanted to do. I imagine my knowledge of Joe's is like many others. I first saw him in.....2000 I think. My brother and I went to a Lynyrd Skynyrd show in Toledo OH. He was a 3 pc. band and traveled in a van. A lot of Skynyrd fans are douchey to the opening act. Not with him. He left to a standing O. My brother and I looked at each other and were like "who the F#ck was that!?". Immediately went and bought a CD and started paying attention to him. I find it fun to stumble on new acts, and have done so on several occasions like that. The Steepwater Band, Greta Van Fleet, Ruthie Foster, Government Mule. If you are looking for good music via the popular avenues now, you are doing it wrong, and it's quite possible to find a "niche" without going mainstream. In fact, many artists, including Joe, pride themselves on it. Giving the big F#CK YOU to the industry, while doing quite well for themselves in the mean time.