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Old 03-26-2009, 11:08 AM   #1 (permalink)
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FAQ: Norlin History

On Dec 19, 1969 Ecuadorian Company Ltd (ECL) bought controlling interest in Chicago Musical Instruments (CMI) which owned Gibson. The new company was named Norlin. Gibson was Norlin's last musical company asset to be sold off, in January 1986.

Changes timeline (note: changes don't happen on Jan 1st, there are always variants):
PRE-NORLIN
- 1965 - headstock angle changes, chrome replaces nickel hardware, brazillian is no more.
- 1968 - re-release of the Les Paul, GT with P90s and Black Custom. Long tenon. Wide binding.
- 1969 - wide headstock, wide binding, 3pc neck, pancake body, trans tenon. Deluxe introduced to use up the mini hums left over from sending Epiphone offshore.

NORLIN
- 1970 - volute, Made In USA stamp, confusing serial numbers start.
- 1974 - (?) Standards reintroduced, 'white' Customs, 20th Anniversary Customs (the first anniv issue from a guitar mfg).
- 1975 - necks change to maple, short tenon introduced, Nashville plant starts building LPs in conjunction with Kalamazoo. Serial number changes to decal.
- 1977 - end of pancake body. Decal serials still used, also the start of the modern 8 digit serial numbers.
- 1981 - end of volute
- 1983 - start of weight relief holes
- 1984 - final production at Kalamazoo in June
- 1985 (?) - end of 3 pc neck

Please add changes and corrections, and I'll edit this thread as we go
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Last edited by b-squared; 03-28-2009 at 07:58 PM.
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Old 03-26-2009, 12:06 PM   #2 (permalink)
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Re: FAQ: Norlin History

Nice one Don.
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Old 03-26-2009, 12:19 PM   #3 (permalink)
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Re: FAQ: Norlin History

Also from '75 to the first part of '77, they used an oval decal for the serial number, model name, and Made in the USA.

'75 serial #s starting with a bold "99".
'76 with a bold "00".
'77 I don't remember, but I'm sure someone does.


An example from '76..



I'll take a better pic later.
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Old 03-26-2009, 12:24 PM   #4 (permalink)
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Re: FAQ: Norlin History

I've got another thread on IDing a Norlin, it's detailed in there. 75's can have both I believe, older 6 digit and newer decal.
I'll add the serial number change to this list, thanks man.
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Old 03-26-2009, 12:24 PM   #5 (permalink)
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Re: FAQ: Norlin History

Good stuff! Pancake body did start during '69 (I saw your "?") - during '69, you had some mix and match of 1/3 piece necks and 1/pancake bodies (mine is 3pc neck 1pc body).

Long tenon in '68, Trans tenon in early '69.
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Old 03-26-2009, 12:24 PM   #6 (permalink)
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Re: FAQ: Norlin History

Oops! I didn't see the other thread in my excitement.
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Old 03-26-2009, 12:28 PM   #7 (permalink)
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Re: FAQ: Norlin History

Quote:
Originally Posted by diceman View Post
Good stuff! Pancake body did start during '69 (I saw your "?") - during '69, you had some mix and match of 1/3 piece necks and 1/pancake bodies (mine is 3pc neck 1pc body).

Long tenon in '68, Trans tenon in early '69.
great, thanks man.
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Old 03-27-2009, 10:59 AM   #8 (permalink)
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Re: FAQ: Norlin History

I have a late 69 early 70 goldtop with volute, but no made in usa, 3pc neck,pancake body,transitional tenon.
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Old 03-27-2009, 12:45 PM   #9 (permalink)
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Re: FAQ: Norlin History

cool, so it must've been shipped just prior to their starting the Made In USA stamp?
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Old 03-27-2009, 01:29 PM   #10 (permalink)
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Re: FAQ: Norlin History

I have some good pictures ...let me get them together. Don't know if it's Norlin or not?
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Old 03-27-2009, 01:50 PM   #11 (permalink)
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Re: FAQ: Norlin History

while it may have been made prior to the Norlin takeover, it seems to meet most of what we define as Norlin era.

(if you note in the timeline, a lot of the changes happened prior to the actual stock purchase by Norlin, but we refer to them as the Norlin era. Most might be better defined as the Rendell era - he took over from McCarty, to cut costs, cut production problems and warranty claims, etc.)
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Old 03-27-2009, 09:53 PM   #12 (permalink)
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Re: FAQ: Norlin History

Quote:
Originally Posted by Boleskinehouse View Post
Also from '75 to the first part of '77, they used an oval decal for the serial number, model name, and Made in the USA.

'75 serial #s starting with a bold "99".
'76 with a bold "00".
'77 I don't remember, but I'm sure someone does.



An example from '76..



I'll take a better pic later.
.....'77 started with a bold "06"
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Old 03-28-2009, 05:42 PM   #13 (permalink)
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Re: FAQ: Norlin History

"- 1974 - (?) Standards reintroduced, 'white' Customs, 25th Anniversary Customs (the first anniv issue from a guitar mfg)."

it is actually 20th anniversary.
later on they did the 25/50 anny.

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Old 03-28-2009, 05:50 PM   #14 (permalink)
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Re: FAQ: Norlin History



and guess who has one?

nice catch.

er, I'll have to get BB to fix it, I can't edit the initial post now.
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Old 03-28-2009, 11:45 PM   #15 (permalink)
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Re: FAQ: Norlin History

Does anyone know when they switched back to mahogany necks?
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Old 04-01-2009, 08:44 PM   #16 (permalink)
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Re: FAQ: Norlin History

trans tenon is mid/late 1969.
I have an early 69 with long tenon, one piece neck and one piece body with crossbanding layer between maple and mahogany.
Hope this helps
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Old 04-02-2009, 11:58 AM   #17 (permalink)
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Re: FAQ: Norlin History

does that layer show on the outside, or just in a cavity? Can you post a pic? I've heard of this but don't think I've ever seen a pic of it.
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Old 05-02-2009, 03:07 PM   #18 (permalink)
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Re: FAQ: Norlin History

I havent x rayed my 83 custom, but my serial # is april and I cant imagine it has weight relief holes, its a beast. Any other way to tell? Knocking on it sounds solid. Theres always exceptions, of course. Just thought id throw it out.
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Old 06-04-2009, 12:20 PM   #19 (permalink)
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Re: FAQ: Norlin History

Quote:
Originally Posted by dwagar View Post
does that layer show on the outside, or just in a cavity? Can you post a pic? I've heard of this but don't think I've ever seen a pic of it.
Sorry for the late reply. I cant see the cross banded layer from the outside. Ive just uploaded some pics. Hope this helps.

Les Paul Custom 1968 vs 1969

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Old 07-11-2009, 01:37 PM   #20 (permalink)
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Re: FAQ: Norlin History

Wasn't called Ecuadorian Company Ltd. it was called Cervezas Nacionales del Ecuador, and it's to date the main beer producer of Ecuador and most of Latin America.

(I'm from and live in Ecuador and my family's had stock of what now is called Cervecerķa Nacional del Ecuador for a long time).
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Old 07-12-2009, 12:03 AM   #21 (permalink)
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Re: FAQ: Norlin History

Quote:
Originally Posted by Thundergod View Post
Wasn't called Ecuadorian Company Ltd. it was called Cervezas Nacionales del Ecuador, and it's to date the main beer producer of Ecuador and most of Latin America.

(I'm from and live in Ecuador and my family's had stock of what now is called Cervecerķa Nacional del Ecuador for a long time).
now that's awesome
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Old 07-12-2009, 12:06 AM   #22 (permalink)
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Re: FAQ: Norlin History

SN for 1977 = 06 prefix.
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Old 07-12-2009, 12:07 AM   #23 (permalink)
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Re: FAQ: Norlin History

I had a 1983 Standard with a 3-piece maple neck and no volute.
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Old 10-16-2009, 02:24 AM   #24 (permalink)
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Question Re: FAQ: Norlin History

Quote:
Originally Posted by diceman View Post
Good stuff! Pancake body did start during '69 (I saw your "?") - during '69, you had some mix and match of 1/3 piece necks and 1/pancake bodies (mine is 3pc neck 1pc body).

Long tenon in '68, Trans tenon in early '69.
What do you mean by pancake body?
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Old 10-16-2009, 07:46 AM   #25 (permalink)
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Re: FAQ: Norlin History

ok..now this gets rather confusing my ebony custom date stamped as 963###.and it has a 3 peice mapel neck pot code suggest that it is a 74..13774#..and of course it doesnt have the dot over the i..
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