They are catering to market demand. New players want high gain. As much as I'd love for Marshall to remain with the same time-tested forumla, I know full well that masses of people would just complain in the opposite direction.
"Why doesn't Marshall do something new already? We know its LOUD, and it sounds like GOD. Do something different."
Can't please everyone. Gotta grow with the times or get out-grown.
That being said, I wouldn't buy one. I have more respect for my guitars than that. Anything newer than a good 900 won't cut it for me. *maybe a decent DSL100 again*