Les Paul Forums - View Single Post - Fender Strat, Crafted in China, new for $399... now bitch about gibson and maple. :o

taypeng · 02-24-2012, 02:53 AM

me thinks these chinese fenders are targeted at china itself. china is huge market. I think its a good move for Fender to market their stuff there. re-branding it from "squier" to "fender" is a good marketing move to make their products more appealing to the brand-conscious chinese...

i think most people already realise that but just saying you know. I don't think Fender is compromising its brand integrity. Its protecting it, by doing this they are effectively killing off the fake fenders in china.

02-24-2012, 02:53 AM	#290 (permalink)
taypeng Senior Member Join Date: Nov 2007 Location: along the equator Posts: 499 Thanks: 10 Thanked 10 Times in 6 Posts	Re: Fender Strat, Crafted in China, new for $399... now bitch about gibson and maple me thinks these chinese fenders are targeted at china itself. china is huge market. I think its a good move for Fender to market their stuff there. re-branding it from "squier" to "fender" is a good marketing move to make their products more appealing to the brand-conscious chinese... i think most people already realise that but just saying you know. I don't think Fender is compromising its brand integrity. Its protecting it, by doing this they are effectively killing off the fake fenders in china.