WTF? Why would I want this guitar?
A bluetooth guitar? Can I listen to it through my iPhone?
Maybe it's the wives complaining to Gibson
Seems an X-rated Fireturd will cost exactly the same as a LP Standard and a SG Standard combined..

I can hear the marketing dept. talking now...
<fade in>
Exec 1: "So... how do we launch this product without leaving any money on the table?"
Analyst 1: "well, focus groups say that this would replace at least 3 guitars..."
Exec 2: "that means we can price this at $10'000!"
Anaylst 2: "umm.. research shows that a price point that high has too small an uptake"..
Exec 1: "What's the source of your research?"
Analyst 3: "I spent several months trolling on mylespaul.com".
Exec 2: "Perfect, so we know the reality of the matter."
Exec 1: "Maybe Bob, but let's look at how we could put spin on this, to get the maximum value out of it.. Let's say it's worth 4 guitars in perceived value."
Analyst 1: "Let me run some excel calculations and charts...... Wait... Ok, 20lbs."
All: "29 pounds?"
Exec 2: "you mean to say people want a heavier guitar?"
Analyst 1: "SORRY... sorry.. that's my weight loss plan..."
<blank stares>
Exec 2: "being a bit optimistic there Roger?"
Analyst 1: "yes.. well, anyway, it seems that we can charge the same amount as the market price of a LP STandard and a SG Standard"..
Exec 1: "Not any more?"
Analyst 2: "No.. you should see the flames we are getting on forums about the costs of our guitars"....
Analyst 1: "and the resistance to "new technologies"..."
<fade to black>.....